Knowledge Base
AI visibility, explained.
Plain-English guides to how AI assistants decide what to cite — and how to become the answer they give.
AI Citations
4 guidesHow AI assistants choose what to quote — and how to become the answer they give.
Start hereWhat is GEO (Generative Engine Optimization)? The Complete Guide- FAQ page SEO: how to write FAQ sections that AI assistants quote
- How to format content for AI: tables and lists AI can quote
- How to write content AI will actually cite (AI citability)
AI Platform Readiness
3 guidesShowing up in ChatGPT, Perplexity, Gemini, and Copilot — platform by platform.
Start hereAI platform readiness: how to show up in ChatGPT, Perplexity, Gemini & Copilot- AI crawlers and robots.txt: the complete guide
- The 8 AI-readiness checks: what to change, and how to prove it
Entity SEO
1 guidesMaking sure machines know exactly who your company is — and never confuse you with someone else.
Start hereJSON-LD structured data: the complete schema markup guideContent Authority
3 guidesContent that earns trust: E-E-A-T, original research, and citable writing.
Start hereWebsite trust signals: how to build a trustworthy website AI citesBrowse all 3 →Brand Signals
2 guidesThe off-site signals AI leans on to judge whether your brand is real and reputable.
Start hereThe complete guide to brand mentions for AI visibilityBrowse all 2 →Technical SEO
3 guidesThe technical foundation — crawlability, speed, and structure — that everything else stands on.
Start hereXML sitemaps: the complete guideBrowse all 3 →